Why You Should Respond To Comments On Social Media
Nobody likes it when someone loves to talk but refuses to listen. It’s dull and rude to hear them drone on and on about themselves. And ultimately, there’s no real value to it, either – the culprit isn’t convincing anyone how great they are. That’s not only true in personal interactions. It’s an equally valid […]
How Long-tail Keywords Help Your Site
Keywords are key for helping people find your website. But there’s a lot of competition. Not all keywords are equal, either. A lot goes into choosing the right keywords. Long-tail keywords are one of the most important aspects of this area. That may sound like a complicated concept, but it’s quite simple. But first, we […]
What Statistics Are Most Important For Your Social Media
Statistics are wonderful, but they can quickly become overwhelming. Online marketing makes it easy to gather statistics. The hard part is knowing what to do with the thousands of numbers we have access to. What matters and what doesn’t? How do we know what figures make a difference? Watch Out For Vanity Metrics Before we […]
Why It’s Important To Plan Social Media Posts
In life, some people like to wing it. Others like to create a definite plan and stick to it, no matter what. Sometimes we get asked which of those is the best strategy for posting on social media. Our answer is always the same – plan ahead but have flexibility. By planning, you can shape […]
What’s User Intent?
When you investigate how to rank higher in Google, you’ll encounter the term “user intent.” It’s a phrase that’s both simple and complicated at once. But it’s key to understanding how search works – and making your site work well along with it. User intent is, of course, all about what a user is trying […]
What Does A Lead Cost on Social Media?
It’s frustrating, but there’s no one answer to the question, “How much will it cost me per lead?”. We understand that clients want direct answers. But sometimes we can’t give them because there aren’t any to give. Social media is a great way to reach people. But as a businessperson, you need to be able […]
How To Make Your Web Pages Faster
Does it take forever for your web page to load? That’s more than a minor inconvenience – it could be causing you to lose leads and sales. Users are likely to navigate away from your page if it takes too long to load. But there are a lot of steps you can take to make […]
Why Your Business Needs To Be On Social Media
I’ve written a few times about running social media accounts for a business. As you probably realize, it’s a bit more complicated than many people think So sometimes I’m asked, why bother? Is it worth the effort? Our short answer is a resounding “Yes!” And that’s not because we make our living doing this type […]
#Why #Use #Hashtags
There was a time when the hashtag meant something else. And it wasn’t nearly as common as it is today. But that began to change around 2006. Now, it’s a part of normal conversation. It should also be a key piece of your social media strategy. Years ago, the symbol # usually meant “number.” For […]
What’s In A Link?
It’s almost impossible to find a web page without a link. That’s a simple statement but it has a lot of levels of meaning. And all those meanings are true and important. Links are important in helping us go further than what we’re reading. They let us dive deeper and find what we’re looking for. […]