What’s “Above The Fold” Content?
How’s your above-the-fold content? When you start reading about website design, it’s a term you’ll see a lot. But it might not have the most obvious meaning! “Above the fold” comes from another industry and from another era. So what does it mean for us, today, as we put together our digital marketing? Almost every […]
What Is A Call To Action?
No one likes to be told what to do. Or do they? In reality, marketers tell us what to do all the time, and it’s incredibly effective. Buy this, go here, eat that. These are simple calls to action – simple directions that tell us what we should do. And for anyone trying to get […]
5 Ways To Get The Images You Want For Your Online Marketing
We all recognize that pictures can help make any web page or social media post more attractive. They can help pound home a message. They also serve to break up the monotony of text. However, getting that visual content can be a challenge. There are a few ways you can do it economically, though. The […]
What’s Up With Affiliate Marketing?
Let’s face it: there are a lot of ways you can supposedly earn money online. Some are legit – ask Jeff Bezos, founder of Amazon and the world’s richest person. Some are frauds. But one of the most common, real, and legal ways to make some money online is through affiliate marketing. That’s not to […]
Should You Hire A Writer For Your Website?
Most SEO experts will tell you that a blog on your company’s website is a great way to increase your ranking and visibility. It’s a way to focus on specific topics that your potential customers or clients may be interested in. But writing takes time, and you might have much of it. And writing well […]
Ready For A Social Media Takeover?
Ready to have someone take over your social media? At first glance, you might get the wrong impression. We’re not talking about being hacked! Instead, a social media takeover allows someone other than your usual social media manager to run the account for a set period of time. Why would you do this? Increased publicity, […]
9 Tips For Video Marketing
Video is more important than ever for your online marketing. It offers a fantastic way to connect with your audience. It can make you and your brand relatable and more “human.” It’s also easier than ever to create a video. And to create a quality video. That means you can’t just throw something together. It’s […]
Website Accessibility – A Real Issue
Let’s start by getting the legal requirements out of the way. We’re not lawyers, and nothing here should be taken as legal advice. Websites are part of business, though, and are bound by the same accessibility laws as other parts of business activity. No one sets out to make a website that isn’t accessible to […]
What’s a CMS?
One of the most useful tools for your online marketing is a CMS. That stands for “content management system” and it’s a way to easily manage your website’s content. You may already be using one without knowing it! If not, you might want to consider making the jump. With a CMS, it’s easy to make […]
How Google Alerts Can Help Your Business
Google Alerts is a great tool to help you track important brands or keywords related to your business. It’s free, too. But it seems like it’s overlooked by a lot of small businesses or freelancers. Let’s have a look at what it can do for you and how to set it up! What Google Alerts […]